When Superman Strips...

I have been a Superman fan forever. I read an article in the newspaper a few days ago. A gay magazine, The Advocate runs a story on whether Superman is Gay! He is flying around with his red leotard, total spandex and runs away from women. It stumped me.


This thought never crossed my head. Will this change the way I look the super dude? Maybe not.

But I guess the question here is if he is really gay. Well, we will never know. Did his creators create him gay? Jerry Siegel and Joe Shultz are dead. The only way to know would be is to ask Superman. But there is no Supey, isnt it?

Anyways, as a marketing person, my hunch is that this could be just the most innovative marketing tactic ever. But what it will surely do is create enough hype about the movie. There is enough PR being generated. You might call it bad press. But what the heck, top of mind has been achieved. Millions will throng to check how Brandon Routh behaves. Is he effeminate enough to flame their fantasies? How much of a crotch show is it etc.

Whatever it takes, dont miss the movie. Maybe you will have an answer for yourself.

Sorry Che! mRebels have outdone you.

We all know that rebels are people with a different point of view. They resist. They refuse alligance to authority. Rebelliousness is very unwelcome in any society. It stirs the honeycomb. It brings unstable equilibrium. Develops restlessness.

Rebellions have had positive and negative outcomes in history. Victorious rebels then become mainstream. New rebels are born. The cycle continues. Rebels with lost causes become unsung heroes, and vanish with time.

Welcome to the new kind of rebel. mRebel-The moderate rebel. Well, welcome to the corporate world. Where rebelling is a style statement. It is a management style. It is the wanting to say something different in a meeting. It pushes people to come up with points of view that are contrarian to the mainstream thought. But not so earth shatteringly contrarian that it will change the game.
Sometimes counterproductive. Sometimes wastes some time. But most of the time, it keeps everyone happy. The mRebel shoots out his point of view. It doesnt hurt too many people. The boss is happy because his POV still rules. The mRebel is happy because he sounded like the devil's advocate. Sometimes kills a good idea.

mRebels thrive in these days of Playsafe-Corporate-Culture. Watchout for that mRebel in your next meeting or presentation. He is there waiting to waste your time. I think Moderate Rebelliousness thrives and may possibly will forever.