When Superman Strips...

I have been a Superman fan forever. I read an article in the newspaper a few days ago. A gay magazine, The Advocate runs a story on whether Superman is Gay! He is flying around with his red leotard, total spandex and runs away from women. It stumped me.


This thought never crossed my head. Will this change the way I look the super dude? Maybe not.

But I guess the question here is if he is really gay. Well, we will never know. Did his creators create him gay? Jerry Siegel and Joe Shultz are dead. The only way to know would be is to ask Superman. But there is no Supey, isnt it?

Anyways, as a marketing person, my hunch is that this could be just the most innovative marketing tactic ever. But what it will surely do is create enough hype about the movie. There is enough PR being generated. You might call it bad press. But what the heck, top of mind has been achieved. Millions will throng to check how Brandon Routh behaves. Is he effeminate enough to flame their fantasies? How much of a crotch show is it etc.

Whatever it takes, dont miss the movie. Maybe you will have an answer for yourself.